1. The Influence of some of the culture elements on Marketing
... are typically categorized as tradition-based which is featured with centralized, cooperative, agrarian, pre-industrialized systems. The understanding of cultural boundedness of business (i.e., the willingness of a culture to relinquish its traditional methods and adopt new ones) is not only imperative for international marketing effectiveness but also for marketing to ethnic populations domestically (Reese 1998). A ... research conducted by the author (Tian 1987) in a minority region in China (a tradition-based culture) indicates that culture influences consumer behavior regarding produc...
- Word Count: 2745
- Approx Pages: 11
- Grade Level: Undergraduate