1. Nike
... Nikes new strategies to enter the global market has been to use a new popular "Advergame". This advergame is a free downloadable video game offered through Nikes web site that advertises Nike's products. Nike's advergame is a 3D interactive soccer game called "Scorpion Knock Out" and it takes place in the belly of an ancient sea freighter" (Going Global www.smallbusinessnewz.com). ... led the industry in shoe-making technologies and achieved greater returns in the global market than their competitors. Nike has been successful at creating a dynamic market and making high-quality products ...
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