1. Family Influence Consumer Behaviour
... of husband and wife when choosing consumption method in aspects of vacation, insurance and child's school. Husband/Wife Decision roles for Services: Source: M. R. Stafford, G. K. Ganesh, and B. C. Garland, "Marital Influence in the Decision-Making Process for Services,"" Journal of Services Marketing, vol. 10, no. 1 (1996), p. 15. As can be seen, sex roles are a key factor in family consumption decision. Besides ... still belong to husbands in the most areas., especially when making an important decision for their family, such as buying house, choose career for children, etc. Children inf...
- Word Count: 2999
- Approx Pages: 12