1. mcdonalds
EXECUTIVE SUMMARY McDonald's is currently holding the leadership of $60 billion fast food industry with sales of $6 billion, which is more than four fold of its closest competitor Burger King's performance. ... Defending the current market share and leadership is the primary focus especially for the U.S. market which stands as a bright cash cow to breed international stars. ...
- Word Count: 639
- Approx Pages: 3