1. Ethnicity In Marketing
... in the United States and they are African Americans, Hispanics, and Asians (Kang, 2001). African Americans, Hispanics, and Asians are expected to account for 30% of the nations population by 2005 (MMR, 2001). Blacks, Hispanics, Asians account for 79 million out of 281 million Americans (Business Week, 2001). Collectively they represent an estimated $1 trillion in annual spending power Business Week, ... obstacle may originate inside executive suites, where many decisions makers are hobbled by a range of tenaciously held misconceptions about minorities buying power and brand loyalty (Bu...
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