1. Consumer behavior and marketing
... college student. Many develop their personalities, profiles, and various other tastes based on their listening choices. In general, many college students acquire the same spectrum of listening values. If a radio station, one that wishes to target the college student population can discover the musical preferences of the general population of students, they will be able to grow within the specific market ... students' interests in promotions, they were asked to see how far students would travel to participate in radio promotions. This information is mostly useful to persuade potential ad...
- Word Count: 2033
- Approx Pages: 8
- Grade Level: High School