1. Marketing Management
Competitive Environment: concerned with other firms in the industry that rival the industry in sales and resources. ... American Airlines is most likely very concerned with this environment at the time. ... Social Environment: General cultural, social traditions, norms, and attitudes. ... These factors all need to be considered when addressing the political environment. ... Do they help or hurt the environment? ...
- Word Count: 3899
- Approx Pages: 16
- Grade Level: High School