1. Amazon.com
... vast untapped market on the internet. • Amazon has only captured 3% of book selling market, with e-commerce holding only 1% of total of all e-commerce. 4.0) External assessment 4.1 External environment analysis (Wheelan & Hunger, 1995) 4.1.1) Political/ Legal • Rules and regulations for businesses would prevent firms from stealing employees from other competing firms. • Rules states that firm cannot approach its ... competitor's employees, but may hire if employees approach the other firms by themselves. 4.1.2) Economic • Growth of market in Asia and Western Europe. • Internet ...
- Word Count: 7471
- Approx Pages: 30
- Grade Level: High School