1. Interactive/Internet Marketing Plan
... will be quite successful. The niche market exists. There are very few direct competitors and none in Australia Trends indicate increase in online shopping and increase in computer use specifically for playing games There are constant technological advancements in this market. Hardcore gamers are big spenders on ... a large increase from the 803,000 adults who used online shopping in the same period in 1999. Reference 8 -Social/Cultural Over half of the households in Australia now have a home computer (3.8 million households) and according to a survey in 1998, most home computer use is f...
- Word Count: 4035
- Approx Pages: 16
- Has Bibliography
- Grade Level: High School