1. The Merchants Of Cool
... were about as high as can be. Then the modern teen's idea of what's cool changed. People lost interest and the ratings plummeted. "MTV" needed a new edge to get back on top. So they created a new show "Total Request live (TRL)". The way the show worked was that people would call in and request the songs they wanted to listen to and the video would get played. This ensured that what teens ... . Companies like "MTV" use "cool" celebrities and athletes to sell to teens. If you turn on any channel you will probably see a celebrity endorsing something. This is another way to appeal to kids. "...
- Word Count: 341
- Approx Pages: 1
- Grade Level: High School