1. "Sports Drinks Refresh Rivalry For Coke, Pepsi"
... , "evolving the sports-drink category". Coke is using a proactive process of change, since they are setting a new course of action for their sports drink rather than correcting the current one. Beginning last summer, Mr. Oza formed a quality circle to develop new strategies for the product. He stated that the group "started with a blank sheet". The team was made of motivated individuals who had ... of the sports beverages sales through Gatorade, "The Thirst Quencher". I think that the approach that Coke is using in implementing their revised product shows their excellent management skill...
- Word Count: 503
- Approx Pages: 2
- Grade Level: High School