1. marketing
... ; Market growth, Brand name and Consumer Feedback Threats; Competitors and Brand loyalty P.E.S.T Analysis: Political Factors; Law, employee legislation and Health and Safety regulations Economic Factors; National Economy and Labour market Social Factors; Attitudes and Health conscious, Lifestyle changes and Population Technological Factors; New product development, Information technology and Infrastructure Development. Porter's five forces: Threat of Entry, ... analysis is an analysis of the external macro-environment that affects all firms. P.E.S.T. is an acronym for the Political, Econ...
- Word Count: 2472
- Approx Pages: 10
- Grade Level: High School