1. Internet Advertising
... April 1998). Nevertheless, the Internet is not yet a proven advertising medium and as such is untested, unregulated and unrefined (Swart.1996). This very situation often results in wise businesses approaching Internet advertising companies that possess the necessary expertise to advertise effectively on the Internet. The Internet's lack of intrusiveness as a medium (see Section 7) implies that direct marketing ... of which channel is decided upon it is common practice to approach an online agency for aide (J. Matthee, pesonal communication, 20 April 1998). Creating an Electrical Storefro...
- Word Count: 5593
- Approx Pages: 22
- Grade Level: High School