1. Comments and reviews on "Why we buy: The science of shopping
... zone" (the area just inside the store's entrance); and "circulation patterns" (how shoppers move throughout a store), and the relationship between a customer's amenability and profitability, learning how good stores capitalize on a shopper's unspoken inclinations and desires. I found many of his merchandising suggestions thought-provoking and most importantly, it has changed the way I look at retailing. I have begun to notice the way ... and what is next to them, and especially how the staff interacts with customers. And I got so many great ideas how to improve some of my favorite stores...
- Word Count: 1653
- Approx Pages: 7
- Grade Level: Undergraduate