1. The Mega-Success of Ben and Jerry's
... rock legend, Cherry Garcia. In 1988 they introduced Chunky Monkey at the request of a college student in New Hampshire. Staying in touch with their customers would not enable Ben and Jerry to be as successful as they have become if their ice cream was not high quality as well. The second value the company espouses is to use only wholesome, natural ... breakthrough key to one of the company's environmental mission goals: reducing its use of all paper products bleached white with a chemical process that is one of the country's leading causes of toxic water pollution. This socia...
- Word Count: 1259
- Approx Pages: 5
- Grade Level: Undergraduate