1. Sex and Gender in Advertising
... is a full-page ad for Air Optix Colors: Contact Lenses. The ad features a close-up of a beautiful brunette woman with perfect, pink lips and a revealing white tank top, staring directly back into the eyes of the viewer. The catch is that a dark, digitally-placed line exists down the center of her nose; on one side is the unappealing "before" ... loved by, men unless they are physically perfect," writes Cortese (Cortese 2008, 59). This ad asks all women to go out and purchase this company's product so they will come to appear as beautiful and desirable as the woman pictured in this ad, ...
- Word Count: 2240
- Approx Pages: 9
- Grade Level: Undergraduate