1. International Business
... . Today, Efes Pilsner is enjoyed in over 30 countries worldwide, including Russia, Moldova, Ukraine, Kazakhstan, Romania, Holland, Serbia, United Kingdom, Germany, USA, Japan, and other Eastern European countries. In 2001, international beer sales volume increased by 42% and reached a level of 2.5 million hectoliters. Efes Beverage Group's target is high-growth markets from Eastern Europe to Asia. This is reflected in the ... in these countries, but also caters to local tastes and produces local brands. As of now, the company employs about 7,000 people in its operating area. Including th...
- Word Count: 461
- Approx Pages: 2
- Grade Level: Undergraduate