1. The Influence of Advertising on Men
... to maintain the reader's focus, without overpowering the advertisement. A high cut slit on her dress deliberately exposes her crossed, tanned slender legs, leading the reader's eyes down to her shiny silver shoes, which are pointing at the text and product logos at the bottom of the advertisement. A bright orange, over-sized Gillette razor package is placed purposefully in the bottom left ... a QR code. Not only does the reader have the urge to scan the code with their smart phone, but has a heightened subconscious need to solve the mystery. The models right silver shoe points to a phot...
- Word Count: 767
- Approx Pages: 3
- Grade Level: Undergraduate