1. The Growing Industry of Online Shopping
... some research on consumer Internet behaviour has begun to appear, little attention has been devoted specifically to buying apparel online. Our study fills this gap by focusing on this new clothing behaviour. Selling apparel online presents unique challenges to cybermarkets. Little is known of consumer buyer behaviour online, and e-tailers need to attract those consumers most likely to buy in order ... on an analysis of Web sites, Palmer (2000) suggested that expanded product information, multiple photographs, and product collections for coordination are essential for e-tailers to genera...
- Word Count: 2008
- Approx Pages: 8
- Grade Level: Undergraduate