1. Advertising and Women
... 1950's that portrays this image is for a brand of cigarettes that features the cartoon family The Flintstones. In the commercial, the female characters perform housework and chores while the male characters rest and observe while smoking cigarettes. This ad portrays women purely as housekeepers and that their sole purpose is to please men and raise the children. The men are portrayed as the moneymakers for the family ... who expect their home a certain way when the return from a hard day at work. In this regard, the women fit one of the major gender roles ... during the fifties as nurt...
- Word Count: 399
- Approx Pages: 2
- Grade Level: Undergraduate