1. A CRITICAL ANALYSIS OF THE BRAND MANAGEMENT OF THE TAJ GROUP
... expanding this brand At the Taj Leisure Hotels, pleasure seekers, the curious and those simply wanting to get away from it all can do just that. These properties include idyllic beach resorts, genuine palaces, turn-of-the-century garden retreats, hotels located close to historic monuments, pilgrim centres and some of India's best wildlife sanctuaries. While offering you experiences entirely unique ... , uniquely appointed, spacious rooms, with exquisite décor. An abundance of sun, sand and surf await the leisure traveller at the Taj Beach Resort Hotels. The Taj presents holidays with as...
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- Grade Level: Undergraduate