1. Comments and reviews on "Why we buy: The science of shopping
... people in the store, etc. The third part deals with the demographics of purchasing: the different behaviors of men, women, seniors, and kids. The fourth section of the book tackles the dynamics of shopping: in other words how shoppers respond psychologically to the placement of merchandise, packaging, and other features of the merchandise itself. The first part provides details on how Underhill and ... more they will spend comes into play. The final fourth part of the book is devoted to a discussion of how shoppers psychologically react to shopping environments. Much of this discussion...
- Word Count: 1653
- Approx Pages: 7
- Grade Level: Undergraduate