1. Industrial Marketing
... customers is probably the most critical decision made by the industrial marketing plan. This is because the selection becomes a commitment to serving the needs of those customers and that will shape the firm's resources/skills, business strategy and even organizational structure. This careful, selective decision, using effective market segmentation tools, leads to finding a market niche where a company's capabilities are best matched ... sell direct to the end-user, using your own sales organization, or will you use agents, manufaturering representatives and/or distributors? This decisi...
- Word Count: 1259
- Approx Pages: 5
- Grade Level: Undergraduate