1. Ford Pinto
As I reflect on this case, the contract view theory, and the inappropriate methods used by Lee Iacocca to get his small compact American made car out into the market first, I can't help but wonder what happened to contractual view they should have held with the consumer's to provide them with a product with certain characteristics. ... Within the contract view theory, Velasquez makes a great statement which defines the expectations of the merchant when dealing in a contractual environment with the consumer. ... Not only is this unethical on Ford's part, but I also believe this ...
- Word Count: 5242
- Approx Pages: 21
- Grade Level: Undergraduate