1. Risk Perception and Decision Making Strategies
... due to a substantial lack of evidential support, they can also be useful in circumstances of environmental uncertainty where less time is available for a cautious, informative analysis to be made. Certainty and uncertainty can also influence risk perception through the affect heuristic. Affect heuristics are based on feelings that result from a given situation or circumstance. For instance, fear ... ; Lerner & Keltner, 2000). According to Slovic and Peter, fear is generally driven by situational and environmental uncertainty whereas anger results from appraisals of uncertainty and individ...
- Word Count: 1231
- Approx Pages: 5
- Has Bibliography
- Grade Level: Graduate