1. Mobile Games and Product Placement
... arrangement on cellular telephone games. A test was conducted using 2 types of games: one that requires a high level of concentration versus another that doesn't require as much concentration. Additionally, space division was taken into consideration, whereas one game required central focus versus the other, which required peripheral focus. Also, two sorts of branding were used: highly recognizable brand versus another ... advertising efficiency since no distinctions were observed for free recall and supported recall of brands set inside a game demanding minor focus versus a game requiri...
- Word Count: 1065
- Approx Pages: 4
- Has Bibliography
- Grade Level: Graduate