1. THE EFFECT OF ADVERTISING ON CULTURE
... it, but by feeding on it, taken in by its oblique assurances that you're too smart to swallow any of it" (p. 15). Third, television does not stimulate the development of any critical faculties, but rather is a medium whose message is passively absorbed in a state of half-consciousness. Fourth, TV culture has no purpose except its own continuity. "Now that TV's content has been determined ... using the case of the U.S. as the model for the development of advertising). Using a puritanical/Anglo-Saxon model of hygiene, efficiency and scientific control (and largely deleting the eroticism w...
- Word Count: 3295
- Approx Pages: 13
- Has Bibliography
- Grade Level: High School