1. Materials Management
... design, marketing, manufacture, maintenance and service that meet customer expectations (Feigenbaum) o Owner satisfaction - the perceived quality of some products or services as interpreted by owners. An expensive to maintain, unreliable car may offer a high status experience if it is, say, a '61 Thunderbird. A set of wine glasses purchased from Harrods may provide more satisfaction than similar ones from ... a street trader -albeit that the Knights bridge crystal was more expensive. o Oakland (1995) suggests perceivable (and measurable) move from mere satisfaction by a customer to "del...
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