1. A Critical Review of Cross-Cultural Issues in Marketing Rese
... consumers in various cultures and marketplaces, marketers should understand that they deserved the right to their cultures. Both consumer behaviour and business practices are performed to a large extent by the culture within which they take place. Therefore, in order to match the marketing mix with consumer preferences, purchasing behaviour, and product-use patterns in a potential market, ... marketers must have a thorough understanding of the cultural environment of that market, i.e. marketing cross-culturally. However, this is by no means to suggest that all marketers should focus on ...
- Word Count: 2515
- Approx Pages: 10
- Grade Level: Undergraduate