1. Start Something That Matters by Blake Mycoskie
... there was another huge population of Argentinians, except this one consisted of mostly children that didn't have a single pair of shoes to their name, and had to spend every day walking through the streets without anything protecting their feet. It was right when those two observations came together in his ... his ad campaign. Before Subway had even heard of Jared, they implemented an ad campaign claiming 7 of their subs had less than 6 grams of fat. To make a long story short, having Jared just tell his story during commercials worked a thousand times better than the campaign that just t...
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- Approx Pages: 10