1. Leading Change at Simmons Bedding Company
... spend $7.2 million over three years to implement the Great Game of Life (GGOL) which is an experiential program assisting employees to reach their full potential at work. He already removed big barriers for new direction by adopting a new set of core values and changing the organizational structure in ... -covering business and he had no bedding industry involvement. Right after taking over the company, he launched a $9 million ad campaign on a redesigned version of Beautyrest. Simmons received an immediate 25 percent increase in sales. In addition to the great success in sales, he spent ...
- Word Count: 3108
- Approx Pages: 12
- Has Bibliography
- Grade Level: Undergraduate