1. Start Something That Matters by Blake Mycoskie
... and market conditions. If the fear of taking on that challenge had stopped him from opening that store, he wouldn't have become one of the most successful businessmen of all time. I think part of what's cool about the SSIR RAP is that it's working towards removing the fear of starting something new. By researching and learning about other's who have changed the world, and by creating our own business model ... , I think a lot of us are starting to realize that quite honestly anyone can ... an environment in which your employees aren't just working for their hourly wages, but to better the...
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