1. Literature Review for Marketing Research
... , specifically in African-Americans, then attendance to arts performances will also increase. During the study conducted in 1997, African-Americans most frequented Jazz Concerts, Asians most frequented Opera concerts, Pays, and attend Art Museums, and Whites most frequented Classical Music concerts, Ballets, and Musicals. In comparing whites to all other ethnicities dance performances attract a similar attendance across ethnic groups and classical music has ... ...
- Word Count: 1904
- Approx Pages: 8
- Grade Level: Undergraduate