1. Causes of Voter Apathy
... if a reporter is a die-hard Republican, they aren't going to go out of their way to make the Democratic candidate look good, and vice versa. Then there's the basic campaign by the candidates themselves. In the 1952 presidential election, the Eisenhower campaign had Walt Disney Studios prepare a cartoon the accompanied a jingle in favor of Eisenhower. In 1960, Kennedy had an advertisement, which used a simple jingle with ... poses-. These were simple and even considered nave, but used the basic advertising strategy of getting a product or person's name in the viewer's mind by being cleve...
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