1. Cultural Impact On International Branding In Advertising----A Case Of Success Of LGE In China
... -bound, three-layered, and two-way communication. This framework makes it possible to answer the research question of this study by posing a few sub-questions: 1) What are the marketer's ideas in branding the products? 2) What do the consumers think about the branding? 3) Are there any differences between ... buy, repeat purchase, advocate, etc. Consumers' perception and integration are the focus of this study. The focus group interview also allows for free discussion between the interviewees. Consumer exposure and action are not the focus of this study. Consumer exposure to branding in t...
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