1. Start Something That Matters by Blake Mycoskie
... with them. Eventually they found a local guy that agreed, and they began to make, sell, and give away alpargatas. Slowly gained popularity day by day, TOMs got big enough where their story reached editors at the LA Times, gaining them a headlining article. After that more articles and reports about ... the attention of your potential customers. He urges his readers to find an affinity group that encompases the problem they want to solve, which will make the story relatable, and once they've found their story they should share it with as many people as possible. Instead of badgering ... ...
- Word Count: 2616
- Approx Pages: 10