1. The objectives and measures of the balance scorecard
... other 3 perspectives objectives strive for. The Customer Perspective looks at the question of how do we appear to our customers? Its primary aim is to identify the customer and market segments in which the business units of the company will choose to compete. The manager should then deal with which measures of the particular business unit best suit the targeted ... segments. When dealing with this perspective managers must first concentrate on the core measures which according to Kaplan and Norton include customer satisfaction, retention, new customer acquisition, customer profitability...
- Word Count: 2837
- Approx Pages: 11
- Has Bibliography
- Grade Level: Undergraduate