1. Start Something That Matters by Blake Mycoskie
... with them. Eventually they found a local guy that agreed, and they began to make, sell, and give away alpargatas. Slowly gained popularity day by day, TOMs got big enough where their story reached editors at the LA Times, gaining them a headlining article. After that more articles and reports ... is the trust between your company and people you rely on outside of it (Investors, vendors, the consumer). One way it can be formed is by giving your customers some sort of promise, like a guarantee or a warranty, which keeps the customer happy and coming back for more. Blake mentions ... so...
- Word Count: 2616
- Approx Pages: 10