1. The Influence of some of the culture elements on Marketing
... machines the range is from 72% in Sweden to 96% in Italy; for dishwashers, from 11%in the Netherlands to 34% in Germany; for clothes dryers, from 5% in Spain to 39% in Belgium; for microwave ovens, from 6% in Italy to 37% in Sweden; for vacuum cleaners, from 56%in Italy to 96%in Netherlands. It is remarkable that the same countries ... requires marketers must be well informed with cultural difference nationally, locally, and ethnically to be the winner in the markets. Culture analysis and International Marketing When approaching the cultural environment of international marketing it is ...
- Word Count: 2745
- Approx Pages: 11
- Grade Level: Undergraduate