1. Business Ethics
... side, and at the same time getting strong negative reactions from others. It started out quite innocently though. In 1984, the company ad showed six adorable children of different races wearing colorful ethnic clothing with the headline "All the World's Colors". This campaign appeared in 14 countries and along with the prize from the Dutch magazine "Avenue" came the refusal to ... multicolored condoms, after that the priest-kissing-a-nun poster, which drew protests from around the world, followed by a newborn child covered with blood. In 1993, Benetton launched Aids and Safe Sex Campaig...
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