1. Television Broadcasting in China
... Management In media broadcasting, management is identified as planning, organizing, commanding, coordinating and controlling. Managers are individuals who supervise employees to make full use of organization resources in order to achieve organization goal efficiency. The goal of a TV station is high rating and high advertisement profit as well as audiences' satisfaction. The managing object is all resource ... develop Mandarin-language movie and general entertainment channel, with the latter emphasizing news and information programming. They adopt several strategies which suit Chinese ...
- Word Count: 2127
- Approx Pages: 9
- Has Bibliography