1. The Oxymoron of Business Ethics
... it stays competitive. This will happen only if the company produces a product or a service that is of good quality and at a good price. This will lead to customers' satisfaction. But all of these things are hypothetical imperatives by themselves. Therefore, they cannot serve as a universal law. In summary business' ultimate purpose is a hypothetical imperative, therefore it is not a moral according to Kant's ethics. The ... third ethical theory is Virtue ethics. It has originated from the ancient Greek philosopher Aristotle and it makes a parallel between the actuality and potentiality ...
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