1. Consumer Behaviour and the Decision Making Process
... and on the third level the person uses past experiences to make more rational decisions. The values and attitudes are an important part of the world-image of a person. Values present the goals, which guide one's thinking. Attitudes describe a person's way to react to certain things. ... of human behavior are the value perspective theory, the information processing perspective, the cue utilization theory and the emotional perspective theory. (Hansen 2005). Next, I will present some of these theories to open the argument. The value perspective theory emphasizes the value of the behavior of...
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