1. Home Depot
... Operates it's own television network, the HDTV. • Uses the advertising strategy to create awareness of the company's stores and encourage the do-it-yourselfers to tackle more at home projects. 4 Home Depot current polices • Test a new innovation at select stores, and if successful, pass them on to the others. • To open stores even in mature markets in ... EXPO Design Centers Investment in new retail technology. • Developed store productivity improvement (SPI) to make more effective use of space. Goal was to enhance customer access, reduce shopping time, streamline merchandise sto...
- Word Count: 6159
- Approx Pages: 25
- Grade Level: High School