1. Sears Modern Homes
... Modern Homes," with centralized heating systems, electric lights and indoor plumbing. The salutary effects of living in a modern home were extolled throughout the pages on the 1920s catalogs. The company began offering mortgage loans in 1911. Easy payment plans and lax loan qualifications made home-buying attainable by the masses. ... . Historical accounts of the rise and fall of the Sears catalog homes are often contradictory. In January 1932, the Wall Street Journal reported that Sears would build its 100,000th house during the year. One hundred thousand homes made for good press, but ...
- Word Count: 2900
- Approx Pages: 12
- Grade Level: High School