1. Marketing Strategies of Multinational Companies
... and Sweden, must use a different language tone. More formal language will be used in France than in Sweden in order to convey the same message, as IKEA did in this translation: ' 'där large dag börjar'' (where each day begins) (IKEA Katalogen., 2015) For the French version we have: "commencer la journée en douceur" (start the ... IKEA in France mostly promotes the low price of IKEA products. This can be seen in the slogan ' 'aménagement à Petit Prix'' (accommodation at low cost) (Slogan de IKEA., 2004). IKEA uses this type of advertising to emphasize low product...
- Word Count: 1981
- Approx Pages: 8
- Has Bibliography
- Grade Level: High School