1. Brand Loyalty
... These, a/o., include the market share, competition, price, brand switching costs, number of substitutes, and so on. However, less obvious, but still, very important factors include the ones proposed by De Ruyter and Bloemer in their article about customer loyalty in extended service settings. These are the factors of value attainment and positive mood in interaction with customer satisfaction that can ... brand loyalty. The second figure in appendix II puts the moderating effect of the two factors on the satisfaction - brand loyalty relationship into a clear, comprehensive framework. Bl...
- Word Count: 1760
- Approx Pages: 7
- Grade Level: Undergraduate