1. Business Tool - Switching Costs
... Buffett, originally coined the term 'moat' and subsequently applied it as a competitive advantage strategy. (Cebrzynski, 2007) The MorningStar investment company teaches that switching costs are a type of moat (2005) and investors seek them out when choosing potential investment opportunities. (Dhanorkar, 2012) This specific advantage, or moat, is very desirable from a business manager's perspective. However, these varying kinds of ... MorningStar, Inc. investment course, switching costs are defined as "those one-time inconveniences or expenses a customer incurs in order to switch ...
- Word Count: 1077
- Approx Pages: 4
- Has Bibliography
- Grade Level: Undergraduate