1. Marketing.
... . In the 1930's, the Coca-cola executives attempted to redress the bottle for the holiday season. Thus, they created one of the most popular images: Santa Claus. The beard, rosy cheeks, and the suit-consistent with the colors of their company (red and white) first appeared on their bottle. Yet, ... different characters such as the polar bears that appeared last winter. One way, in my opinion they could have rectified a problem with the Santa image is by having Santa hold the bottle of coke in his hands, or show him enjoying drinking it , or better yet to give to each child a ... obstacles...
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