1. The Influence of some of the culture elements on Marketing
... to 96% in Italy; for dishwashers, from 11%in the Netherlands to 34% in Germany; for clothes dryers, from 5% in Spain to 39% in Belgium; for microwave ovens, from 6% in Italy to 37% in Sweden; for vacuum cleaners, from 56%in Italy to 96% ... trade policy making, intellectual property rights protection, and the resource for national interests. From a marketing point of view it is very important for marketers to realize that as the world becomes globalized the cultural imperative is upon us; markets now are world and ... The changed world makes marketing a cross-cultural process that requi...
- Word Count: 2745
- Approx Pages: 11
- Grade Level: Undergraduate